Indigenous Medicine is a patrimony in need of conservation. But the preservation of natural environments and indigenous cultures is not sufficient to guarantee the continuity of indigenous medicine. A change in attitude is in order. Big Pharma and the cosmetics industry must stop the persistent expropriation of indigenous medicinal plants. From superfoods, to remedies, to other life-enhancing decoctions from plants, the fact is that almost everything has been stolen, expropriated, appropriated or cultivated by our modern cultures, at the expense of indigenous cultures. Such attitude has gone hand in hand with the hypocrisy of calling indigenous knowledge simple or primitive, finding it deficient, as if indigenous healers cured by some kind of placebo effect, or of naturalizing indigenous knowledge and “science", as if indigenous shamans cured by sheer chance. If those industries are capable of some humility at all, they must know by now that in the insistent pursuit of a plant’s active principle, Western medicine has tipped the balance of a molecule’s ecosystem, transforming remedies into drugs, and active principles into poisons, effectively driving out a plant’s healing spirit. Indigenous shamans knew better from the outset, no medicine is to be administered without diets or a change in behavior. It is not only the individual that must be healed, but his whole life and relationships. Prayers, rituals, atonement, changes in the behavior of significant others, are all part of a healers prescriptions. The cosmetics industry should equally be ashamed of the conditions of some of the indigenous populations responsible for the extracts it uses, while its brands and stores perspire with lush and luxury, which now includes a cosmetic form of activism: its own version of hypocrisy. Mexico is a pioneering nation in the recognition of indigenous medicine as a health practice, giving it a legal and respected position among other health practices. Any indigenous patient in Mexico is legally able to resort to his or her own traditions for healing. The whole world must still learn a great deal from indigenous medicine and healing. Our aim is to create a place where such activities will be able to be imparted to anyone interested in this attitude shift, guaranteeing at the same time the continuity of such practices in the new generations of indigenous peoples.